Blog List

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Grow by becoming useful, not viral

A brief surge in popularity may result from going viral, but sustained usefulness is necessary to foster long-term growth. People …

2025-07-08

becoming useful
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Be the business that helps them grow their own understanding

People purchase clarity, self-assurance, and control rather than merely goods or services. Today, companies that educate as they serve have …

2025-07-08

own understanding
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Let people choose you because you helped before they paid

The real value in the loud digital world is trust. And among the most effective means of establishing that trust? …

2025-07-08

people choose
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Freelancers: sell a single-use service to start the relationship

The secret to attracting long-term clients as a freelancer might be to start small. Provide a straightforward, one-time service rather …

2025-07-08

use service
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Customers come to the clearest, not the closest

Clarity is more important than closeness in the hyperconnected world of today. Despite having too many options, customers tend to …

2025-07-08

the clearest
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Turn my customer journey into a reusable system

It's time to create more intelligently if every new client feels like they have to start from scratch. Creating a …

2025-07-07

customer journey
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Launch a ‘fast decision’ service — low cost, fast result, instant trust

Consumers in today's digital age need speed and clarity. By providing a prompt, cost-effective solution with a certain result, a …

2025-07-07

fast decision
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Keep your customers by keeping decisions simple

Making every choice simple is frequently more effective in retaining customers than loyalty schemes or incessant reminders. Customers are more …

2025-07-07

decisions simple

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